As clean beauty shifts from trend to industry standard, formulators face a challenge: creating effective products without synthetic preservatives. Novaguard EHG NG100, a 100% naturally derived antimicrobial booster, bridges this gap, helping brands meet sustainability goals while offering key formulation benefits. This blog explores clean beauty trends, the advantages of Novaguard EHG NG100, and where to source this groundbreaking ingredient.
The ‘Clean Beauty’ Shift
Today’s beauty consumers are increasingly sophisticated. They seek products that deliver results and align with their values of sustainability, transparency, and natural ingredients. This shift represents a fundamental change in how consumers evaluate and select beauty products.
Market research confirms this dramatic shift toward natural formulations:
- The global natural cosmetics market is projected to grow from $12.49 billion in 2023 to $21.83 billion by 2032.
- Over 40% of beauty shoppers now prioritize natural ingredients in personal care products.
- The market for natural cosmetic ingredients is expected to expand from $642 million in 2022 to $1.09 billion by 2030.
Sustainability: The New Standard
What once was considered a niche market now defines the industry. Demand for cruelty-free products has grown by 18.1%, compostable packaging by 30.9%, and plastic-free formulations by 12.2%. These trends drive brands to develop products that perform well and adhere to high sustainability standards.
The Preservation Paradox
Until recently, creating effective, stable clean beauty products presented formulators with seemingly impossible trade-offs. Without effective preservation, products risk microbial contamination, oxidation, and degradation, which shortens their shelf life and raises safety concerns. However, traditional preservatives typically don’t meet “natural ingredient” claims, undermining a product’s brand promise.
Of course, consumers want products free from controversial ingredients but still expect safety and stability. Removing synthetic preservatives without increasing risk presents a challenge that has slowed the adoption of clean beauty—until now.
Novaguard EHG NG100: The 100% Natural Breakthrough
Novaguard EHG NG100 is a 100% naturally derived alternative to synthetic ethylhexylglycerin, developed by Novaphene Specialities Pvt. Ltd., a specialty chemicals innovator dedicated to advancing preservation technology. With a strong focus on sustainable, high-performance solutions, Novaphene engineered this ingredient to meet the demand for effective, natural preservation—achieving what was once thought impossible by other suppliers.
To ensure seamless access and technical support for U.S. brands, ChemQuest International serves as the exclusive distributor, providing direct supply, formulation expertise, and regulatory guidance.
This next-generation ingredient empowers formulators with a range of benefits.
8 Key Formulation Benefits of EHG NG100
1. Naturally Derived
Novaguard EHG NG100 comes from renewable sources such as sugarcane and palm oil instead of petroleum. This sustainable origin aligns with consumer demand for eco-friendly and naturally sourced ingredients, allowing brands to offer products free from petroleum-derived ingredients.
2. Bio-Equivalent Performance
It delivers the same antimicrobial efficacy as synthetic ethylhexylglycerin while upholding natural formulation claims. This ensures reliable performance without compromising the clean label.
3. Synergistic Preservation
The ingredient enhances existing preservative systems, lowering overall preservative load. This synergy helps maintain product stability and extends shelf life with fewer additives.
4. Dual Functionality
Novaguard EHG NG100 retains moisture to support skin hydration while providing antimicrobial benefits. Its multifunctional role improves both product performance and the sensory experience.
5. Simplified Development
As a drop-in replacement for synthetic ethylhexylglycerin, Novaguard EHG NG100 simplifies reformulation processes and speeds up stability testing and regulatory approvals. It reduces the overall concentration of preservatives needed to maintain stability, streamlining product development.
6. User & Market Alignment
Beyond preservation, Novaguard EHG NG100 enhances sensory appeal, texture, and skin feel. Its natural origin supports transparent labeling that resonates with consumers who value authenticity and simplicity. Incorporating this ingredient gives brands a strategic edge by aligning formulations with modern consumer values, creating a competitive advantage that drives consumer loyalty.
7. Proven Effectiveness
Novaguard EHG NG100 demonstrates robust efficacy in protecting formulations from various microorganisms. Laboratory tests confirm that it neutralizes common bacteria like Escherichia coli and Staphylococcus aureus, fungal threats such as Candida albicans, and other pathogens including Pseudomonas aeruginosa, Aspergillus niger, and Salmonella Typhi.
At concentrations as low as 0.35%, it prevents microbial growth, ensuring product stability and safety.
8. Global Regulatory Compliance
Novaguard EHG NG100 has been approved across major global markets and meets stringent regulatory standards. It holds approval in key markets worldwide, including Japan, the European Union, Canada, Australia, Korea, China, Taiwan, and the Philippines.
This broad regulatory acceptance removes barriers for brands and assures them that the preservative meets rigorous international standards, paving the way for global product launches without compromise.
How to Use EHG NG100 Across Personal Care Categories
Haircare
Novaguard EHG NG100 enhances the preservation of shampoos and conditioners while supporting natural claims. It also works with anti-dandruff actives and improves moisture retention in styling products.
Skincare
This ingredient strengthens preservation in facial creams, serums, body lotions, and butters. It stabilizes liquid soaps and cleansers while maintaining a mild, natural profile.
Specialized Products
Novaguard EHG NG100 maintains stability in sun care and after-sun products exposed to heat and UV. It enhances deodorants with antimicrobial properties and protects wipes from contamination.
Conclusion
The demand for natural and sustainable beauty products is rapidly increasing, and Novaguard EHG NG100 is the ideal solution to meet this shift. Novaphene’s commitment to cutting-edge preservation solutions, paired with ChemQuest International’s trusted distribution network, ensures that U.S. brands can access high-performance, natural ingredients.
ChemQuest International is the exclusive U.S. distributor for Novaphene’s preservation technology, including Novaguard EHG NG100. Contact us for samples, technical documentation, or formulation support.
